beyonce sisters

---

• Why People With Sisters Are Happier - Refinery29
• National Siblings Day 2019: 13 of the most stylish celebrity brothers and sisters - The Independent
• Coachella after Beyoncé: Hunting for more pop stars, and profit - Los Angeles Times
• Coachella fashion: The best looks of all time, from Beyonce to Kendall Jenner - The Independent
• Watch The Trailer For Netflix’s Documentary About Beyoncé’s Coachella Performance - Stereogum
• What Does Adidas Signing Beyoncé Mean for the Brand? - Complex

Why People With Sisters Are Happier - Refinery29 Posted: 10 Apr 2019 08:03 AM PDT [unable to retrieve full-text content]Why People With Sisters Are Happier  Refinery29 Today, April 10, is National Siblings Day, but it's always a good time to remind your siblings how much you love them. While sibling relationships can be difficult ...

National Siblings Day 2019: 13 of the most stylish celebrity brothers and sisters - The Independent Posted: 10 Apr 2019 08:35 AM PDT The adage that "two heads are better than one" has arguably never been more true than for celebrity siblings on the red carpet. While some stars enjoy showing off their sartorial prowess on their own on the red carpet, others relish in the opportunity to attend star-studded events side-by-side with a sibling, or two. Take models Gigi and Bella Hadid, for example, who've walked the runway together for fashion labels including Fendi, Versace and Michael Kors. We'll tell you what's true. You can form your own view. From 15p €0.18 $0.18 USD 0.27 a day, more exclusives, analysis and extras. Or Mary-Kate and Ashley Olsen, who demonstrated their fashion knowledge with the launch of their luxury fashion label The Row in 2006, after years of co-ordinating outfits at events ranging from the Met Gala to film premieres. While these stars undoubtedly have teams of stylists ensuring they're perfectly primed from head-to-toe, they've proved time and time again that they're more than capable of showcasing their individuality and flair while working the red carpet together. In celebration of National Siblings Day, here are 13 of the most fashion-forward celebrity siblings: 1/13 Gigi and Bella Hadid Gigi and Bella Hadid have both forged successful modelling careers within the fashion industry, starring in campaigns together for labels Moschino and Fendi. On Friday 5 April 2019, the pair attended Variety's Power of Women event in New York. Gigi, who delivered a moving speech at the event about her work with Unicef, wore a blue Emilia Wickstead caped jumpsuit, while Bella donned a chocolate brown ensemble. AFP/Getty Images 2/13 Serena and Venus Williams They may be powerhouses on the tennis court, but Serena and Venus Williams also know how to work a red carpet. In May 2018, Serena launched a fashion line inspired by her daughter, Alexis Olympia Ohanian, Jr. In 2016, Venus was included in Sports Illustrated's list of the 50 most fashionable athletes. AFP/Getty Images 3/13 Mary-Kate, Elizabeth and Ashley Olsen Former child actors Mary-Kate and Ashley Olsen are known for their sartorial prowess, launching several fashion lines over the years. One of these was a couture fashion label, The Row, which they named after Savile Row in London. The twins' younger sister, Elizabeth, who stars as Scarlet Witch in the Marvel Cinematic Universe, is equally adept at making a fashionable statement on the red carpet, as seen here at the 2016 CFDA Fashion Awards. Getty Images 4/13 Solange and Beyoncé Knowles Solange and Beyoncé Knowles are one of the most influential sibling pairings in show business. In addition to creating critically acclaimed music, they're both also highly regarded for their bold approach to fashion. In April 2019, it was announced Beyoncé was relaunching her sportswear brand Ivy Park in partnership with Adidas. In 2018, Solange took part in a campaign for Helmut Lang alongside Kanye West. Getty Images 5/13 Kendall and Kylie Jenner Having signed as a model at 14 years old, Kendall Jenner has gone on to model for publications including Love magazine and Vogue, in addition to taking part in the Victoria's Secret catwalk on several occasions. Her younger sister, Kylie Jenner, was described by the New York Post in November 2018 as one of the most influential celebrities in fashion, due to her impact on consumer shopping trends. Getty Images for The Business of 6/13 Jake and Maggie Gyllenhaal Having been household names in Hollywood since the early 1990s, actors Jake and Maggie Gyllenhaal have walked their fair share of red carpets. Here the siblings, who have a three-year age difference, are pictured at the 72nd Golden Globe Awards in 2015. Jake wore a classic black tux for the occasion, while Maggie opted for a strapless, rose pink Miu Miu gown. Getty Images 7/13 Liam and Chris Hemsworth Brothers Liam and Chris Hemsworth oozed suave at the premiere of Thor: The Dark World on 4 November 2013, Liam in a navy suit and Chris in a light grey ensemble. In 2012, Liam became the face of clothing brand Bench, modelling alongside a lion in the campaign. Getty Images 8/13 Willow and Jaden Smith While they may have made their names forging careers in the entertainment industry, siblings Willow and Jaden Smith, children of Will and Jada Pinkett Smith, are also known for upping the fashion stakes when they make public appearances. In 2016, the pair were jointly awarded the New Fashion Icons accolade at the Fashion Awards. AFP/Getty Images 9/13 Poppy and Cara Delevingne Sisters and models Poppy and Cara Delevingne have both worked with their fair share of designers through their line of work, Anya Hindmarch, Burberry, Chanel and Fendi to name a few. Poppy is a young ambassador for the British Fashion Council, in addition to being a Chanel brand ambassador. Cara has been named model of the year twice at the British Fashion Awards, once in 2012 and then again two years later. Getty Images 10/13 Kevin, Joe and Nick Jonas Following a six-year hiatus, Jonas brothers Kevin, Joe and Nick recently announced that they're set for a comeback, with new music and a documentary in the pipeline. The trio didn't seem to skip a beat when they visited Music Choice in New York City on 1 March 2019, all dressed in casual, stylish ensembles. In 2018, Nick was named the 'most stylish man' of the year by GQ magazine. Getty Images 11/13 Kate and Rooney Mara Actors Kate and Rooney Mara have both starred in an array of critically acclaimed films, including Brokeback Mountain and Carol respectively. Here the sisters are pictured at the 22nd Screen Actors Guild Awards on 30 January 2016. Both Mara sisters wore exquisite Valentino gowns for the occasion, Kate in a blush pink dress and Rooney in striking black. In 2018, Rooney launched a vegan clothing brand, Hiareth, with her longtime friend, Sara Schloat. Getty Images 12/13 Kaia and Presley Gerber As the children of supermodel Cindy Crawford, Kaia and Presley Gerber were seemingly destined for careers in the fashion industry. Kaia has modelled for fashion houses including Calvin Klein, Marc Jacobs, Burberry and Alexander Wang, while Presley made his runway debut for Moschino in 2016. AFP/Getty Images 13/13 Dakota and Elle Fanning Sisters Dakota and Elle Fanning both achieved success as child actors, and continued to do so as they grew up into young adults. Dakota starred alongside Tom Cruise in War of the Worldsi in 2005, while Elle starred alongside Angelina Jolie in the 2014 blockbuster Maleficent. Here the sisters are pictured at a screening for Elle's film Teen Spirit on 2 April 2019. In 2018, Elle made her catwalk debut for Italian fashion label Miu Miu. Meanwhile, Dakota has appeared on the covers of several fashion magazines, including Elle, Vanity Fair and Cosmopolitan. Getty Images 1/13 Gigi and Bella Hadid Gigi and Bella Hadid have both forged successful modelling careers within the fashion industry, starring in campaigns together for labels Moschino and Fendi. On Friday 5 April 2019, the pair attended Variety's Power of Women event in New York. Gigi, who delivered a moving speech at the event about her work with Unicef, wore a blue Emilia Wickstead caped jumpsuit, while Bella donned a chocolate brown ensemble. AFP/Getty Images 2/13 Serena and Venus Williams They may be powerhouses on the tennis court, but Serena and Venus Williams also know how to work a red carpet. In May 2018, Serena launched a fashion line inspired by her daughter, Alexis Olympia Ohanian, Jr. In 2016, Venus was included in Sports Illustrated's list of the 50 most fashionable athletes. AFP/Getty Images 3/13 Mary-Kate, Elizabeth and Ashley Olsen Former child actors Mary-Kate and Ashley Olsen are known for their sartorial prowess, launching several fashion lines over the years. One of these was a couture fashion label, The Row, which they named after Savile Row in London. The twins' younger sister, Elizabeth, who stars as Scarlet Witch in the Marvel Cinematic Universe, is equally adept at making a fashionable statement on the red carpet, as seen here at the 2016 CFDA Fashion Awards. Getty Images 4/13 Solange and Beyoncé Knowles Solange and Beyoncé Knowles are one of the most influential sibling pairings in show business. In addition to creating critically acclaimed music, they're both also highly regarded for their bold approach to fashion. In April 2019, it was announced Beyoncé was relaunching her sportswear brand Ivy Park in partnership with Adidas. In 2018, Solange took part in a campaign for Helmut Lang alongside Kanye West. Getty Images 5/13 Kendall and Kylie Jenner Having signed as a model at 14 years old, Kendall Jenner has gone on to model for publications including Love magazine and Vogue, in addition to taking part in the Victoria's Secret catwalk on several occasions. Her younger sister, Kylie Jenner, was described by the New York Post in November 2018 as one of the most influential celebrities in fashion, due to her impact on consumer shopping trends. Getty Images for The Business of 6/13 Jake and Maggie Gyllenhaal Having been household names in Hollywood since the early 1990s, actors Jake and Maggie Gyllenhaal have walked their fair share of red carpets. Here the siblings, who have a three-year age difference, are pictured at the 72nd Golden Globe Awards in 2015. Jake wore a classic black tux for the occasion, while Maggie opted for a strapless, rose pink Miu Miu gown. Getty Images 7/13 Liam and Chris Hemsworth Brothers Liam and Chris Hemsworth oozed suave at the premiere of Thor: The Dark World on 4 November 2013, Liam in a navy suit and Chris in a light grey ensemble. In 2012, Liam became the face of clothing brand Bench, modelling alongside a lion in the campaign. Getty Images 8/13 Willow and Jaden Smith While they may have made their names forging careers in the entertainment industry, siblings Willow and Jaden Smith, children of Will and Jada Pinkett Smith, are also known for upping the fashion stakes when they make public appearances. In 2016, the pair were jointly awarded the New Fashion Icons accolade at the Fashion Awards. AFP/Getty Images 9/13 Poppy and Cara Delevingne Sisters and models Poppy and Cara Delevingne have both worked with their fair share of designers through their line of work, Anya Hindmarch, Burberry, Chanel and Fendi to name a few. Poppy is a young ambassador for the British Fashion Council, in addition to being a Chanel brand ambassador. Cara has been named model of the year twice at the British Fashion Awards, once in 2012 and then again two years later. Getty Images 10/13 Kevin, Joe and Nick Jonas Following a six-year hiatus, Jonas brothers Kevin, Joe and Nick recently announced that they're set for a comeback, with new music and a documentary in the pipeline. The trio didn't seem to skip a beat when they visited Music Choice in New York City on 1 March 2019, all dressed in casual, stylish ensembles. In 2018, Nick was named the 'most stylish man' of the year by GQ magazine. Getty Images 11/13 Kate and Rooney Mara Actors Kate and Rooney Mara have both starred in an array of critically acclaimed films, including Brokeback Mountain and Carol respectively. Here the sisters are pictured at the 22nd Screen Actors Guild Awards on 30 January 2016. Both Mara sisters wore exquisite Valentino gowns for the occasion, Kate in a blush pink dress and Rooney in striking black. In 2018, Rooney launched a vegan clothing brand, Hiareth, with her longtime friend, Sara Schloat. Getty Images 12/13 Kaia and Presley Gerber As the children of supermodel Cindy Crawford, Kaia and Presley Gerber were seemingly destined for careers in the fashion industry. Kaia has modelled for fashion houses including Calvin Klein, Marc Jacobs, Burberry and Alexander Wang, while Presley made his runway debut for Moschino in 2016. AFP/Getty Images 13/13 Dakota and Elle Fanning Sisters Dakota and Elle Fanning both achieved success as child actors, and continued to do so as they grew up into young adults. Dakota starred alongside Tom Cruise in War of the Worldsi in 2005, while Elle starred alongside Angelina Jolie in the 2014 blockbuster Maleficent. Here the sisters are pictured at a screening for Elle's film Teen Spirit on 2 April 2019. In 2018, Elle made her catwalk debut for Italian fashion label Miu Miu. Meanwhile, Dakota has appeared on the covers of several fashion magazines, including Elle, Vanity Fair and Cosmopolitan. Getty Images For all the latest fashion news, click here. Support free-thinking journalism and subscribe to Independent Minds To read all about how National Siblings Day first began, click here.

Coachella after Beyoncé: Hunting for more pop stars, and profit - Los Angeles Times Posted: 12 Apr 2019 05:00 AM PDT Since its 1999 inception, Coachella has tried to stay ahead of the curve in its bookings and appeal. Rock music, which built the fest's reputation, is largely out, in favor of hip-hop and adventurous pop music. There will be guitars — a surging Latin rock underground presence will be felt at the festival — but even the main rock headliner, Tame Impala, seems more interested in vintage effects and dance-friendly grooves these days.

Coachella fashion: The best looks of all time, from Beyonce to Kendall Jenner - The Independent Posted: 11 Apr 2019 04:04 AM PDT Coachella is almost upon us meaning music fans and A-listers will soon be descending on Palm Springs for the two weekend-long event. But, while the annual gathering is technically a music and art festival, it also serves as an unofficial runway show for the sartorial savvy.  A great excuse for celebrities to dance in the Californian sunshine in denim shorts, tie-dye T-shirts, flower headbands and bohemian-style dresses, Coachella is just as much about the style as it is the musical performances. We'll tell you what's true. You can form your own view. From 15p €0.18 $0.18 USD 0.27 a day, more exclusives, analysis and extras. Among the best dressed celebrities over the years are supermodel sisters Gigi and Bella Hadid, the Kardashian-Jenner clan and artists like Rihanna and Cardi B.  Last year, Rihanna took the opportunity to debut a pink and black combat trouser and athletic-inspired body at her Fenty x Puma party during the festival. 1/18 Vanessa Hudgens, 2012 Floral crown. Tick. Denim shorts. Tick. Oversized sunglasses. Tick. Vanessa Hudgens embraced nearly every festival fashion cliche for this look 2/18 Katy Perry, 2013 Singer Katy Perry attended the festival wearing a printed two-piece by Dolce & Gabbana and white high heels 3/18 Jourdan Dunn, 2014 Supermodel Jourdan Dunn wore a graphic black and white two-piece with matching ankle boots to Coachella 4/18 Zoë Kravitz, 2015 Zoë Kravitz opted for a grunge-inspired look with this checked playsuit, platform boots and choker 5/18 Kate Bosworth, 2015 Kate Bosworth is the definition of "boho chic" in this outfit. The actor wore a simple white dress, embroidered jacket and studded western boots 6/18 Rihanna, 2015 Singer Rihanna embraced the evening chill with a purple fur coat, neon pink Dr. Martens boots and black sunglasses at Coachella Getty Images 7/18 Gigi Hadid, 2015 Supermodel Gigi Hadid wore a striped shirt dress with camel-coloured ankle boots and layers of jewelled necklaces to Coachella Getty Images for H&M 8/18 Jasmine Tookes, 2015 Victoria's Secret model Jasmine Tookes opted for a burnt orange halter neck dress with a tassel hem and black pointed boots 9/18 Kendall Jenner, 2016 Never one to disappoint with her outfits, Kendall Jenner wore a cream crochet sundress, statement necklace and round tinted sunglasses. For full-on festival vibes, she also sported space buns in her hair with glitter roots Rex Features 10/18 Elsa Hosk, 2017 Victoria's Secret model Elsa Hosk embraced the trend for clashing prints with a polka dot top and camouflage mini skirt. She accessorised the look with a tassel bag and barely-there sandals Getty Images for Moet 11/18 Kylie Jenner, 2017 Kylie Jenner is known for her brightly coloured wigs, and she debut a new one for Coachella 2017. The reality star sported a blunt neon green hair style with a tight-fitting metallic dress and black boots Rex Features 12/18 Emily Ratajkowski, 2017 Model Emily Ratajkowski opted for a pair of low-slung jeans and a cropped off-the-shoulder top for Coachella in 2017. She finished the look with camel-coloured boots and hoop earrings Getty Images for H&M 13/18 Hailey Baldwin, 2018 Model Hailey Baldwin attended Coachella wearing a white lacy bralette and stonewash jeans. She accessorised her look with on-trend cat-eye sunglasses, oversized hoop earrings and white boots Rex Features 14/18 Rihanna, 2018 Rihanna attended a party at Coachella celebrating her Fenty x Puma collaboration wearing a pink bustier and black combat trousers Getty Images for PUMA 15/18 Beyonce, 2018 For her performance in 2018, Beyonce changed her look five times, including this cropped yellow hoodie and denim short combo by Balmain. The baggy top expertly tapped into the trend of the year: Gen-Z yellow Getty Images for Coachella 16/18 Bella Hadid, 2018 Supermodel Bella Hadid fully embraced the Nineties trend with this look, wearing micro denim shorts, a cropped T-shirt and white Nike trainers. She finished the ensemble with retro accessories including a hair scrunch and tiny sunglasses Rex Features 17/18 Cardi B, 2018 Performing at Coachella, pregnant rapper Cardi B dominated the stage wearing a white corset top and trousers designed by Alejandro, which were inspired by Nineties girlband TLC Getty Images for Coachella 18/18 Alessandra Ambrosio, 2018 Victoria's Secret model Alessandra Ambrosio opted for a sheer tie-dye print T-shirt dress with white trainers and neon socks Getty Images for American Expres 1/18 Vanessa Hudgens, 2012 Floral crown. Tick. Denim shorts. Tick. Oversized sunglasses. Tick. Vanessa Hudgens embraced nearly every festival fashion cliche for this look 2/18 Katy Perry, 2013 Singer Katy Perry attended the festival wearing a printed two-piece by Dolce & Gabbana and white high heels 3/18 Jourdan Dunn, 2014 Supermodel Jourdan Dunn wore a graphic black and white two-piece with matching ankle boots to Coachella 4/18 Zoë Kravitz, 2015 Zoë Kravitz opted for a grunge-inspired look with this checked playsuit, platform boots and choker 5/18 Kate Bosworth, 2015 Kate Bosworth is the definition of "boho chic" in this outfit. The actor wore a simple white dress, embroidered jacket and studded western boots 6/18 Rihanna, 2015 Singer Rihanna embraced the evening chill with a purple fur coat, neon pink Dr. Martens boots and black sunglasses at Coachella Getty Images 7/18 Gigi Hadid, 2015 Supermodel Gigi Hadid wore a striped shirt dress with camel-coloured ankle boots and layers of jewelled necklaces to Coachella Getty Images for H&M 8/18 Jasmine Tookes, 2015 Victoria's Secret model Jasmine Tookes opted for a burnt orange halter neck dress with a tassel hem and black pointed boots 9/18 Kendall Jenner, 2016 Never one to disappoint with her outfits, Kendall Jenner wore a cream crochet sundress, statement necklace and round tinted sunglasses. For full-on festival vibes, she also sported space buns in her hair with glitter roots Rex Features 10/18 Elsa Hosk, 2017 Victoria's Secret model Elsa Hosk embraced the trend for clashing prints with a polka dot top and camouflage mini skirt. She accessorised the look with a tassel bag and barely-there sandals Getty Images for Moet 11/18 Kylie Jenner, 2017 Kylie Jenner is known for her brightly coloured wigs, and she debut a new one for Coachella 2017. The reality star sported a blunt neon green hair style with a tight-fitting metallic dress and black boots Rex Features 12/18 Emily Ratajkowski, 2017 Model Emily Ratajkowski opted for a pair of low-slung jeans and a cropped off-the-shoulder top for Coachella in 2017. She finished the look with camel-coloured boots and hoop earrings Getty Images for H&M 13/18 Hailey Baldwin, 2018 Model Hailey Baldwin attended Coachella wearing a white lacy bralette and stonewash jeans. She accessorised her look with on-trend cat-eye sunglasses, oversized hoop earrings and white boots Rex Features 14/18 Rihanna, 2018 Rihanna attended a party at Coachella celebrating her Fenty x Puma collaboration wearing a pink bustier and black combat trousers Getty Images for PUMA 15/18 Beyonce, 2018 For her performance in 2018, Beyonce changed her look five times, including this cropped yellow hoodie and denim short combo by Balmain. The baggy top expertly tapped into the trend of the year: Gen-Z yellow Getty Images for Coachella 16/18 Bella Hadid, 2018 Supermodel Bella Hadid fully embraced the Nineties trend with this look, wearing micro denim shorts, a cropped T-shirt and white Nike trainers. She finished the ensemble with retro accessories including a hair scrunch and tiny sunglasses Rex Features 17/18 Cardi B, 2018 Performing at Coachella, pregnant rapper Cardi B dominated the stage wearing a white corset top and trousers designed by Alejandro, which were inspired by Nineties girlband TLC Getty Images for Coachella 18/18 Alessandra Ambrosio, 2018 Victoria's Secret model Alessandra Ambrosio opted for a sheer tie-dye print T-shirt dress with white trainers and neon socks Getty Images for American Expres Meanwhile, Hailey Baldwin accessorised her Nineties denim jeans and sheer brassiere with cat-eye sunglasses and oversized hoops at a party for denim brand Levi's. But, while there have been many memorable fashion moments in the history of Coachella, Beyonce's "Beychella" ensemble in 2018 cemented her as one of the festival's major style icons.  The Run The World singer changed her looks five times over the course of her two-hour performance, each time gracing the stage in another showstopping custom Balmain get-up, from a sequin bodysuit to a yellow hoodie and denim micro-shorts.  Click through our gallery to see some of the best celebrity Coachella looks of all time.

Watch The Trailer For Netflix’s Documentary About Beyoncé’s Coachella Performance - Stereogum Posted: 08 Apr 2019 06:36 AM PDT Last year, Beyoncé performed at Coachella and became the first black woman to ever headline the festival. (She was scheduled to headline the year prior, but had to drop out because she was having twins. Lady Gaga performed in her place.) The performance was epic: She was joined by Jay-Z and Solange, she reunited with Destiny's Child, the livestream of the set was shared far and wide as an example of Beyoncé's boundless energy and expertise. Now, almost a year to the day later of that first performance, Netflix will debut Homecoming: A Film By Beyoncé, an intimate behind-the-scenes look at the performance from conception to completion. Judging from the trailer, it'll be a highly stylized at how it all came together. Netflix's most recent high-profile concert film was for Taylor Swift's Reputation tour, which came out on New Year's Eve. Watch the trailer for Homecoming: A Film By Beyoncé below. It'll be on Netflix on 4/17. Beyoncé's sister Solange just announced that she would no longer be performing at this year's Coachella, citing "major production delays."

What Does Adidas Signing Beyoncé Mean for the Brand? - Complex Posted: 04 Apr 2019 01:10 PM PDT Adidas announced on April Fool's Day that it would have "a new beginning" on 4.4, but it wasn't a joke. Some guessed that it would be a collection with Pokémon. Other hardcore brand loyalists kicked around assumptions that it would have to do with Adidas relaunching of its ZX campaign. There were even poorly informed conclusions that it would be suede trainers for the Wolverhampton Wanderers of England's Premier League. But the announcement, which had three black stripes on a yellow background, was made to resemble a bee, or rather a Bey, as in Beyoncé.   It was made official this morning in an Instagram video from Adidas, with additional details from CNBC reporter Jess Golden saying, "Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as relaunch her Ivy Park brand with Adidas." In a press release, Beyoncé said, "This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader." POST CONTINUES BELOW The feeling is mutual with Adidas. "As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open-source approach," said Eric Liedtke, Executive Board Member, Global Brands, Adidas . "Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators." It's a big move for Adidas—especially in the women's space. The brand has signed sisters Kylie and Kendall Jenner to brand ambassador positions over the past few years, and Kylie's co-sign of the Adidas Falcon no doubt helped the company sell a few sneakers. But neither of the Jenner sisters were given their own signature shoes, and they didn't do much for the brand outside of wearing the product, starring in a campaign, and posting it on their Instagram accounts, which is significant for their large followings. (Beyoncé has 126 million Instagram followers, and the Jenners have a combined 238 million.) Kylie Jenner wearing the "Zebra" Adidas Yeezy Boosts. Image via Instagram The Beyoncé deal is much bigger than that. She's getting her own sneakers, clothes, and relaunching her Ivy Park athleisure brand under Adidas' guidance. Last year saw turbulent times for Ivy Park. Sir Philip Green, who owns Topshop, partnered with Beyoncé on the launch of Ivy Park in 2016. In 2019 he was accused of racial and sexual harassment and stepped away from the company. Following that, Beyoncé acquired full ownership of Ivy Park. POST CONTINUES BELOW It's difficult to operate your own clothing company, and using Adidas' infrastructure and technologies will only help further the quality and innovative fabrics used in Ivy Park. Simply put: Its production, quality control, and output will get better and more streamlined with Adidas. It's not unfair to say that Beyoncé isn't a huge player in the sneaker community, and that's OK. Her name holds enough weight. Even if people aren't checking to see what she has on feet—it's usually not sneakers, anyway—they still obsess over what she wears. Her online community, the BeyHive, has become notorious for its dedication to their patron saint. Beyoncé also ranks as the fourth-richest singer in the world, with a net worth around $500 million. That's only bound to go up from this Adidas deal—God knows how much the brand had to shell out for her services. The women's market is something that we have seen brands go after more aggressively in recent years. Adidas dedicated its Instagram solely to women in March for Women's History Month. Female consumers often complain about footwear brands' approach of "shrink it and pink it" when it comes to making shoes for women, and someone like Beyoncé could change that. Giving women sneakers and clothes designed—or at least approved—by someone that they look up to and idolize is a step in the right direction, even if Beyoncé is more known for stilettos than shelltoes. POST CONTINUES BELOW Like all things, only time will tell what the product looks like and how it's received by the public. If there's one thing Adidas does well, it's work with celebrity talent. There's no need to break down the history of it all, but since the brand started to work with Run-DMC in 1986, it has been a home for artists such as Kanye West, Pharrell Williams, Missy Elliott, Pusha-T, and more. Kanye West's Yeezy line has been a growing part of the brand's business since they joined forces in 2014. Beyonce wearing JAY-Z's Puma sneakers. Image via Beyoncé The elephant in the room is that Beyoncé's husband, JAY-Z, works for Puma Basketball as creative director. His Roc Nation label and sports agency also has an ongoing partnership with Puma, and his longtime friend and business partner Emory Jones has been with the brand for nine years. Some might wonder, why didn't Beyoncé sign with Puma instead of Adidas, the company's rival brand since its inception? It's hard to say. Money could have been an issue, or maybe it just didn't work out. POST CONTINUES BELOW Taking another step back, it's also interesting that Beyoncé joined up with Adidas, given that Kanye West, who used to be best buds with her husband, is the brand's top endorser and is credited with bringing the company back to relevance. According to the internet rumor mill, Beyoncé has a longstanding feud with West's wife, Kim Kardashian. It's interesting to see them tied to the same sportswear brand. One thing that Kanye West and Beyoncé don't share the same political outlook. West, who's met with President Donald Trump and become notorious for wearing Make America Great Again hats and his co-sign of conservative pundit Candace Owens, is the political opposite of Beyoncé. She's supported Beto O'Rourke during his bid for U.S. Senate, which he lost to Republican incumbent Ted Cruz, and she and her husband are close with Barack and Michelle Obama. If Adidas is looking to balance out West's conservative outlook, they found the right partner in Beyoncé. Look at how the word "social responsibility" is used in the press release. Clothes and sneakers are worn by people from all walks of life, but Adidas is putting it out there that this partnership stands for something, which is likely coded language for embracing left-leaning politics. We're coming into an election cycle. Beyoncé will be politically active and wearing the clothes. From an optics standpoint, it's good marketing for Adidas. POST CONTINUES BELOW There will be plenty of sneaker purists who frown at Beyoncé being the key endorser at their favorite footwear brand, but this isn't for them. It's for the masses. It's made to connect with the people who aren't footwear nerds. The people who stream Beyoncé's music and also want the matching sneakers. Reebok recently signed Cardi B, and this is a strong move by Adidas to not only gain attention and sell sneakers, but to prove that they have a serious brand strategy and aren't coasting behind Nike.

You are subscribed to email updates from "beyonce sisters" - Google News. To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States